Mums Card explicitly asks when we need information that personally identifies you ("Personal Information").

Demographic and profile data collected by Mums Card may be used to tailor this web site or any requested email communications, and to display information that is more relevant to you. Mums Card also compiles demographic and product use information, but in the aggregate only, and may make that aggregate information publicly available.

Under no circumstances will Mums Card make any personal information about an individual user available to anyone. Your email address is used to only send you information that you have requested. Mums Card adheres strictly to permission-based email policy. Mums Card will not send you unsolicited email information, commercial offers or advertisements. Mums Card will not sell, rent, or loan our contact lists or our customer's contact lists (including customer data) to any outside firms nor will Mums Card use customer contact lists for our own marketing purposes. All emails that you have requested will have an option to unsubscribe. Unsubscribe requests are fulfilled within minutes and no further communications will be sent to users who have stated that they do not wish to receive the specified information